Airtag is a super-easy way to hold track of your stuff. Attach one to your keys, and put another in your backpack. So you know exactly where they are in the Find My app, where you can also keep track of your Apple devices and keep in touch with family and friends. When you have tracking AirTag attached to something like your wallet, losing it isn't a big deal. If it's in close proximity - like under your couch or in the next room - follow the sound and your search is over. Before you play the sound, go to the new Items tab in Find My or tell Siri, "Hey Siri, find my wallet."
Only you can see the location of your Apple AirTag. Your location data and history are not ever stored on the AirTag itself. Similarly, any device that relays your AirTag's location stays anonymous, and any location data that is transmitted is encrypted. Therefore, neither Apple nor the device that helps find your AirTag knows its location.
Apple AirTags range
An AirTag uses Bluetooth to connect to an iPhone during the primary setup process, and an iPhone needs to be in-between a range of 33 feet to connect to any Bluetooth device, according to Apple. Therefore, however, of the actual range of an AirTag, the operating distance is 10 meters.
Privacy and Security Built In
Location data is protected with AirTag, designed from the ground up to be private and secure. No location data or location history is sensibly stored inside AirTag. The Find My network communicates end-to-end encrypted so only a device's owner has access to location data. Neither Apple nor third parties know the identities or locations of devices helping the owner find their device.
AirTag is also designed with dynamic features that dispirit unwanted tracking, an industry first. Bluetooth signal qualifier transmitted by AirTag rotates frequently to stop unwanted location tracking. iOS devices can also spot an AirTag that isn’t with its owner, and notify the user if an unknown AirTag is seen to be traveling with them from place to place over time. AirTag will play a sound when moved, even if the user does not have an iOS device. This will draw attention to the AirTag if it is separated from its owner for an extended period of time. Users can disable an unknown AirTag by tapping it with their iPhone or NFC-capable device and instructions will appear, guiding them through the setup process. The best way to determine whether someone is being tracked without their consent is through AirTags or another method, Shulruff recommends running a search on a search engine, as "things change quickly and may change weekly."
Committed to the Environment
Apple plans to be carbon-neutral for all global corporate operations by 2030, including manufacturing supply chains and all product life cycles. Apple is currently carbon neutral for all global corporate operations.